Tubemogul Video Viewer Research Stats

Dave Kaminski, (Web Video University) has always told me to keep marketing videos down to 2-3 minutes.  Tight and snappy, says David.

I just saw an interesting chart in a recent edition of the Tubemogul newsletter that shows how much of a typical online video is actually watched (below).  In not only validates what David’s advice, but the stats prove it out: the shorter the better.

I notice many videos I watch are "saving the best for last".  The call to action or the "meat" is in the last 10-25% of the video.

But this graph tells me that I’d better capture attention fast (10-20 seconds) and get the key points across in the first 30-60 seconds, or I’ll lose up to almost 90% of my viewers.

For slides-based (i.e. powerpoint style) video sales letters, this reinforces the idea that crafting a video is much like writing a sales letter. 

Connect with the viewers and grab their attention instantly with the first slide or two, create curiosity or desire to watch more, then work the "bucket brigade" effect where each set of 1-3 slides creates desire to keep watching, while building value and curiosity towards the call to action.

For full motion videos, it gets even more challenging, where you have to create an interesting enough sequence of image, video and sound clips to engage the reader instantly, and keep their attention.

Clearly the more thought and planning that goes into your videos, the better. Just as clearly, the faster your message connects and captures the viewer attention, the more likely your viewer keeps watching until the call to action.

If you’re not Martin Scorcese, and you want to learn to make effective video sales and marketing presentations, check out David’s Web Video University.  Not only does Dave really know his stuff — but he knows how to teach it so YOU can master it.

I bounced through the lessons in Web Video University and had my first 3 minute promotional video online in a day.  Complete with music, narration, special effects and a tight promotional message.

Mind you, I’m talking specifically about promotional videos.  If you want to teach or entertain through a movie, well…stretch it a bit, naturally — just don’t go "Ghandi" on your viewers.

Once your killer video’s complete, you’ll want to use TubeMogul or Traffic Geyser to get it out to all the major video portals -- fast.

Doing video marketing? Want to do video marketing?  Would love to know: What does this graph say to you and what new action does it motivate you to take, if any?

Twitter Taking Too Long? Try Flutter Instead…

Twitter introduced microblogging to us and taught us to say it all in 140 characters or less.  This accelerated the acceleration of the internet even more: instead of taking 5 minutes to write a post, or 30-60 seconds to read a post, we can slam out those 140 characters in seconds and we can stream hundreds of them quickly past our glazed-over eyes in mere seconds.

But just when you thought you were finally able to keep up with this new hyperspeed of communication technology, along comes Flutter -- a nanoblogging technology modeled on Twitter, which allows you to communicate in just 26 characters at a time.  That is a full 5x faster than twitter. 

Watch this video and learn all about it now — don’t let yourself get behind the social media marketing curve -- your business could very well depend on this.

Here’s a documentary of the founders and staff of Flutter describing how the company history and vision:

Do leave your candid comments below after you’ve watched this video -- I want to know what you think this video, and the whole social marketing craze.

Twitter Marketing Course Has 5,983% Higher Interest

If I had any lingering doubts about the level of interest in social media marketing -- Twitter, specifically -- this recent look into my link tracking account puts them all to rest.

The email I sent last week to my list to promote this new Twitter Marketing Course from Simpleology had 5,983.33% more email link clickthroughs than my second-most popular item, have a look:

Even more interesting, that represents only 2 days of activity compared to activity of all other clickthroughs over the most recent 7 days.  Another email today is sure to widen that gap even more.

Most of us know that social marketing is the next wave of marketing.  But here's the thing…

It's relatively simple to open an account and start engaging in the conversations.   But as entrepreneurs, many of us are also interested to know not only to make more friends, but also to leverage these networks to grow our businesses.

I'm aware of the power of social marketing, and equally sensitive to how much time we might inadvertently be drawn into spending on friendly and fun conversations -- at the expense of doing the things to grow our business.

So before I head into Twitterland, I'm going to pore over every detail of this Twitter Marketing Course to make sure I'm enjoying the connections while creating productive marketing as well. I suggest you do too.

(Note:  After you get the free starter module, I suggest you seriously consider the advanced course.  It's tremendous value, affordable and I believe it gives you the best chance of making the most productive, profitable and fun use of your social marketing networks.)