I saw Bob speak at the Learning Annex many, many years ago about making a living as a Freelance business writer – glad to see he's become even more successful.

Really Amazing webinar last night! Really liked the supporting stats behind the campaigns and would love a copy of the transcription. Thanks, Ed

It's like me saying to Bob: "Can I send an email to my list suggesting they check out your newsletter"?

Then I'd send my list an email saying "Hey, I really love Bob's newsletter – check it out".

And, if Bob feels good about recommending my newsletter, he'd do the same in return.

Note: We are not sharing or giving away emails. We are emailing to our own internal permission-based subscriber list, and referring them to a resource. The subscribers still have the choice to optin or not. If they don't, they won't see any emails from our partner.

Remember to test!

Kym
Australia

I’m listening from the UK and the local time is now 3am. The quality of the contents of this webinar have kept me up way past my beauty sleep time. But I’d rather be ugly and enlightened than handsome and ignorant. Way to go guys

Thanks Lou and Bob for sharing your expertise!

Great learning today!

I'm coming out with a product of 10 songs. On my site I'm going to have the lyrics available on HTML pages (for those who just want to see them but not print them; most likely before buying, and as an incentive to buy) and also as a download that can be printed (for those who want printed lyrics of specific songs, most likely after they buy). There will also be short sound samples of each track.

Question: Should my copy still have the amount of testimonies you suggest, or to what extent would it be overkill, because, in this case, potential clients could actually see all the words and hear song samples firsthand, and therefore be able to decide for themselves, without "relying" upon testimonials?

Thanks!

also the 'Belcher Button' is that dark orange with blue writing with red dashes around it is a proven technique to convert better. He also includes credit card symbols and the text Add to Cart, rather than Buy Now.

1) Do you want the top to be a color or a particular color for the pre-head and order button?__If so, is there one that is better or keep your business colors?

2) What if product is new and so there are no testimonials?

1. Have a free newsletter on top of the ethical bribe.
2. Keep sending the emails as "most do not email their list enough" – your stats on click through and open rate encourages me. Just need to keep doing it!

Thanks for great guidelines!

Louisa

Walethia

thanks,
Todd

1. build credibility early on the page
2. capture email addresses of nonbuyers
3. use lots of testimonials
4. use lots of bullets
5. arouse curiosity in the headline
6. put an emotional hook in the lead
7. make it timely and current
8. solve the reader's problem
9. offer free bonuses and online videos
10. stress the money-back guarantee

Please check your "junk/spam" email folders as well. Sometimes email software will send legitimate emails there by mistake. If you don't see it within 15 minutes, register again at the link above.

Andre

Though I understand the point of that surely they are occasions (esp if cashflow is tight) where you might want to risk unsubscribes to strongly encourage a sales as soon as possible.

Are their any tips about making writing autoresponders fun (they really irritate me I feel so uninspired). Or is outsourcing the only solution.

Also, if there's any chance of getting a replay of this, I'd be so grateful – have a previous exact same time commitment that I cannot break. Thanks.

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