How to Increase Conversion Rates, Click Throughs and Sales On Your Emails and Landing Pages

February 1, 2010 by  
Filed under Blog, Events

On Monday, February 8 ,2010, at 7:30pm Eastern Time,  you are invited to attend a valuable informational webinar -- as my guest.

I’ll be co-hosting the event with Bob Bly -- one of the most talented and successful copywriters on the planet; a secret weapon of the uber-publishing mammoth, Agora; and author of over 70 books on marketing and copywriting.  (Bob’s Bio).

Bob will share results of his testing and reveal the proven methods you can use to increase clickthroughs, conversions and sales results on your email marketing campaigns.  (I’ve seen the presentation — you don’t want to miss this!)

Here’s just some of what you’ll learn:

  • Factors affecting email clickthrough rates
  • Conversion rates of various landing page styles
  • The scientific formula to maximize conversions and make more sales faster
  • What combination of email and landing page copy creates the most sales
  • How “Keyword Connectivity” lifted response by up to 170%
  • How often to email or send your ezine to keep opt-out rates low
  • The truth behind Text vs. HTML emails -- which to use, and when?
  • 4 Steps to writing stronger email marketing messages
  • 11 bonus power-copywriting secrets
  • 5 Top email marketing tactics
  • Breakdowns of  sales letters converting between 4.5% and 10.9%
  • Landing page hot spots to optimize for maximizing optins
  • Test results revealing the highest-converting headlines, images, colors and order buttons.
  • 10 Rules for Writing Landing Pages That Sell
  • …and more!

Leave your most important questions about increasing your email and landing page clickthroughs and conversions in the comments section below (or add a “Me Too” reply to someone else’s question).  We’ll answer as many of the most popular questions as we can.

Comments

99 Responses to “How to Increase Conversion Rates, Click Throughs and Sales On Your Emails and Landing Pages”
  1. Lou, The content you listed in your email sounds great! Wish I could be on the live call.
    Mary

  2. I look forward to listening to the recording. Thanks much!
    Mary

  3. stew says:

    Hey Lou, I'd like to learn more about crafting the Landing page…what power words that are emotional drivers and how to structure the page to maintain a rapid focus on what your sales copy is saying.
    StewKelly

  4. Tshombe says:

    "Most people don't email to their lists enough."

  5. Lou D'Alo says:

    What makes a list swap work? What are the assets/value items that encourage someone to do a list swap with you?

  6. Lou D'Alo says:

    Do you recommend unique domains for each landing page?

  7. Lou D'Alo says:

    Register using the link above and an email will be sent to you with the details.

    Please check your "junk/spam" email folders as well. Sometimes email software will send legitimate emails there by mistake. If you don't see it within 15 minutes, register again at the link above.

  8. Tshombe says:

    Email Marketing Tactic #1: Use a teaser email.
    Email Marketing Tactic #2: Tell an Engaging Story
    Email Marketing Tactic #3: Give them a "Pill"
    Email Marketing Tactic #4: Tap into a core emotion
    Email Marketing Tactic #5: The Power of One Big Idea

  9. Lou D'Alo says:

    You use a lot of bullets in your landing pages — what's your recipe for writing great bullets copy

  10. Lou D'Alo says:

    Have you tested landing pages that use product graphics vs. not?

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