How to Increase Conversion Rates, Click Throughs and Sales On Your Emails and Landing Pages
On Monday, February 8 ,2010, at 7:30pm Eastern Time, you are invited to attend a valuable informational webinar -- as my guest.
I’ll be co-hosting the event with Bob Bly -- one of the most talented and successful copywriters on the planet; a secret weapon of the uber-publishing mammoth, Agora; and author of over 70 books on marketing and copywriting. (Bob’s Bio).
Bob will share results of his testing and reveal the proven methods you can use to increase clickthroughs, conversions and sales results on your email marketing campaigns. (I’ve seen the presentation — you don’t want to miss this!)
Here’s just some of what you’ll learn:
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Leave your most important questions about increasing your email and landing page clickthroughs and conversions in the comments section below (or add a “Me Too” reply to someone else’s question). We’ll answer as many of the most popular questions as we can.
It's always my intention that you get information that's both releveant and valuable to you. The best way for me to know what that is, is that you simply ask!
Ask your most important questions about writing and designing high-clickthrough, high-converting, sales-generating email and landing page campaigns.
If someone else has already asked the question – add a reply to that person's comment showing your interest. We'll answer the most popular/requested questions first, and answer as many questions as time allows.
Currently, the emails I send out are invitations to FREE webinars that are being offered by my church. We do prequalify people before they are allowed to enroll in a webinar, but because there is no monetary cost to attend our webinars, does that change the approach you are recommending to us today?
Lou,
Thanks for the invitation. What colors are the best colors to use?
Does length matter and do images help with conversion?
I'd like to know this, too!
Mary
How do we get great sales results using these tactics WITHOUT making people feel manipulated?
Also, if there's any chance of getting a replay of this, I'd be so grateful – have a previous exact same time commitment that I cannot break. Thanks.
I have a 7 pm meeting tonight, too, so cannot be on the live call. Will look forward to hearing the recording! Thanks, Lou, for arranging this. It's a GREAT topic!
Mary
I'd like to know this, too!
Basic question: I have a small counseling/coaching practice. How do I build a contact list so that I can reach enough people to form a group interested in my teleseminar/webinar?
Lou,
can you talk about video content & its relevance for Email Campaigns and Landing Pages.
Thanks for the invitation, very precious!
Ulrika S
I'd like to know about this, too!
Mary
One of the points is:
How often to email or send your ezine to keep opt-out rates low
Though I understand the point of that surely they are occasions (esp if cashflow is tight) where you might want to risk unsubscribes to strongly encourage a sales as soon as possible.
Are their any tips about making writing autoresponders fun (they really irritate me I feel so uninspired). Or is outsourcing the only solution.
Could you please walk us through a sample campaign and detail the major components and how they fit into the picture, interconnect and the importance of each. E.G. The major components are; my money site, a landing page, a sales letter, E-Mail.
Andre
I'm interested in this, too!
How do we gain access to the seminar? Have not received an E-Mail.
We're looking to offer daily email updates on your favorite baseball team … as our product. When one's product is email, is there anything special to consider when constructing an email "advertising" campaign?