How to Increase Conversion Rates, Click Throughs and Sales On Your Emails and Landing Pages

On Monday, February 8 ,2010, at 7:30pm Eastern Time,  you are invited to attend a valuable informational webinar – as my guest.

I’ll be co-hosting the event with Bob Bly – one of the most talented and successful copywriters on the planet; a secret weapon of the uber-publishing mammoth, Agora; and author of over 70 books on marketing and copywriting.  (Bob’s Bio).

Bob will share results of his testing and reveal the proven methods you can use to increase clickthroughs, conversions and sales results on your email marketing campaigns.  (I’ve seen the presentation — you don’t want to miss this!)

Here’s just some of what you’ll learn:

  • Factors affecting email clickthrough rates
  • Conversion rates of various landing page styles
  • The scientific formula to maximize conversions and make more sales faster
  • What combination of email and landing page copy creates the most sales
  • How “Keyword Connectivity” lifted response by up to 170%
  • How often to email or send your ezine to keep opt-out rates low
  • The truth behind Text vs. HTML emails – which to use, and when?
  • 4 Steps to writing stronger email marketing messages
  • 11 bonus power-copywriting secrets
  • 5 Top email marketing tactics
  • Breakdowns of  sales letters converting between 4.5% and 10.9%
  • Landing page hot spots to optimize for maximizing optins
  • Test results revealing the highest-converting headlines, images, colors and order buttons.
  • 10 Rules for Writing Landing Pages That Sell
  • …and more!

Leave your most important questions about increasing your email and landing page clickthroughs and conversions in the comments section below (or add a “Me Too” reply to someone else’s question).  We’ll answer as many of the most popular questions as we can.

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