Transformational Coaching Teleseminar

Please share your takeaways and candid comments below about the teleseminar.  We will give you free  PDF transcripts of the teleseminar as an expression of our gratitude for taking the time to do so.

Ben & Lou

7 Ways Teleseminars Build Your Business

If you’re an independent solo or small business owner, you likely have attended many teleseminars – but have you held your own teleseminars yet?

Teleseminars are an effective and easy way to reach more of your prospects and clients. They’re also a very convenient way for your clients to get access to you, your products and your services.

Todays technology makes it easier and more affordable than ever for you to hold your own teleseminars – there’s no reason for you not to do it!

Here are just some of the benefits that teleseminars offer you and your clients:

1. Ease and convenience: Everyone knows how to use the phone so there’s no technology barrier to you connecting with your market. Your clients and prospects can connect with you from the comfort of their home: no baby sitters, no fighting with traffic, and no extra time and money to attend your events.

2. Build Your List: As your partners invite people to your teleseminar events, and you drive your marketing and advertising to your registration page, you collect names and email addresses of qualified prospects along with their permission for you to continue to communicate with them. Over time, this builds a big, loyal, responsive database of prospects and clients.

Drive all your marketing and advertising to a weekly educational and promotional teleseminar and attendees will identify themselves as interested, qualified prospects who will actively seek to invest in your products and services.

3. Educate and Inform: Teleseminars allow you to quickly and conveniently educate and inform your prospects and clients on the latest developments in your area of expertise. Better than a newsletter, educational teleseminars build more relationship and trust with your market, resulting in higher sales and longer term client relationships.

4. Deliver Your Products and Services: You can use teleseminars to replace or augment your physical seminars and workshops. Now you can gather your clients virtually and use this effective distance-learning environment to serve them in the convenience of their homes.

5. Create Information Products: Teleconference recording technology is more affordable and easy to use than ever. You can easily convert teleseminar recordings into products that you sell or use as lead generators.

6. Easy Joint ventures: Set up a simple one-hour teleseminar with colleagues and partners that you’re working with for the first time. It’s the easiest of all joint ventures to do, and gives you a fast, convenient way to "test the waters" with a new partner before committing to larger projects.

7. Expand Your Brand: Deliver regular teleseminars to your growing list of prospects and clients and brand yourself indelibly in their minds. Interview experts and leaders in your industry and your market automatically associates their reputation, credibility and market presence with you.

There you have it – teleseminars may be the fastest, easiest and most affordable way to build your solo or small business. Don’t delay – start holding your own teleseminars today!

Are you making this big teleseminar mistake?

I have a mantra – my ABR mantra – that I share with all my clients when they do teleseminars.

Before I reveal the mantra to you, the big mistake people make and how to avoid it, let me first ask you this…

If you knew that by adding one simple step to your teleseminar checklist, you could:

• mutiply the benefits of any teleseminar you did;
   
• drive massive marketing visibility for you and your business at virtually no extra time or cost to you; and 
   
• create a stable of high-quality products that could strengthen your brand and provide additional streams of income to your business

wouldn’t you do it?

The ABR mantra, which stands for "Always Be Recording" is the secret to doing just that.

Seems like a simple thing, and it is.   But why is this so important?

Because once you have a teleseminar recorded, it creates the possibility for repurposing that teleseminar into many other forms, media and channels of distribution.

"Repurposing", in it’s simplest sense, simply means converting into a new format or media, so as to be used for a new purpose.

When you record your teleseminar, you set in motion a domino effect of repurposing benefits.

For example, MP3 recordings can be quickly repurposed into CDs, transcripts, slide shows, screencasts, streaming audio, and more.

Then these newly created formats can be further repurposed into physical products, courses, programs, workshops, speeches, articles, blog posts, social media content, and much more.

In turn, these repurposed products can be turned into social marketing content, articles, blog posts, slide shows, screencasts, videos for youtube and other portals, member area content, home study courses, optin page incentives, and so much more.

From a single teleseminar comes all this opportunity to create content for your marketing and promotions, for your listbuilding, and for your products and services. And it all starts with the highest quality audio recording of a teleseminar.

So please: "Always Be Recording" your teleseminars.

And, just as importantly, avoid the big mistake people make when recording their telesemianrs: not doing a second, backup recording. 

(You see ABR also means "Always Backup Recordings".Pretty deep, eh?)

There’s no worse feeling than to hold a great teleseminar, with an important guest perhaps, and suddenly realize that the audio recording failed, or stopped because it ran out of time, or didn’t get started for some reason.

And there’s no great sense of relief and joy than to know that you have nothing to worry about, because the backup recording captured every single minute of the call.

With your recording in place, you can not only set your repurposing machine into action, but you can also avoid the embarrassment of having to call your very important guest and ask to re-do the call. (Did you just feel that shiver down your spine?)

So from now on, promise me won’t you? Always record every teleseminar you do, and always backup your recording.

It won’t even break your bank.  I use WebAudioAcrobat.com to backup all my recordings. For less than $20 a month, I am able to record an unlimited number of calls.

For the orginal recording, I use the built-in recording feature of either my current favorite free conferencing service FreeConferencePro.com, or my ab-so-lu-tely indispensable Instant Teleseminar service.  

Please take a deep breath now. Sit in a relaxed posture with your hands on your lap, palms open and facing upwards. Close your eyes and repeat after me:

ABR, ABR, ABR, ABR, ohmmmmmm…